Earlier this year a friend and I decided to set up a sport focused design blog called [Insert Sport Here] or [ISH] for short. It didn’t go well… we wrote four articles and realised it was quite a lot of effort and couldn’t come up with ideas for articles. Who knew it would be so hard!
But while coming up with [ISH] we decided we wanted a strong and flexible identity that would work across reporting on multiple sports. With the name ‘Insert Sport Here’ we came up with the idea to replace the brand name with the sport, [F1] or [Cycling] for example. This meant we could make it clear what we were reporting in a very simple and clear way.